Gemeinsam(e) Ziele erreichen
Gemeinsam(e) Ziele erreichen
Wir l(i)eben Kreativität und Einfallsreichtum
Wir l(i)eben Kreativität und Einfallsreichtum
Familie und Beruf im Einklang
Familie und Beruf im Einklang
 
 
Gemeinsam(e) Ziele erreichen
1
Wir l(i)eben Kreativität und Einfallsreichtum
2
Familie und Beruf im Einklang
3

Neutex Expects To Expand 2017 Product Lines

15.12.2016

Neutex Expects To Expand 2017 Product Lines

MUENCHBERG, FDR—Neutex Home Deco said it will finish up 2016 with a 20 percent sales increase and has set very aggressive targets for 2017 with expected strong growth in Germany, its home market and an expanding presence in export markets with sales to the fabricator.

The Neutex product line consists of decorative fabrics for residential and contract use, made-up products, a variety of innovations in window coverings fabrics and technical textiles.  

“We see big opportunities to enhance sales and generate a win-win situation by bringing our clients in both areas of the business closer together,” according to Joe Wheeler, Export Sales Director. The key for Neutex is to offer solutions to our clients that in turn inspire their customers to decorate their homes and update their living spaces.  Today´s consumer is diverse and with complex needs.  We hope to help our partners better capture the current dynamic of today´s consumer and ultimately improve the bottom line with higher sales and profits.

In 2017, Neutex SUN is expanding its line of flame retardant fabrics both on customized level and as a part of its stock collections.  “This opens up opportunities with a new trade segment where it is not currently present,” Wheeler says.

As a next step, Neutex expects to combine window coverings with traditional decorative fabrics. “The result is a perfect combination of modern functional window coverings with the soft touch of decorative fabrics to broaden the overall design appeal,” Wheeler says.

For 2017 Neutex has developed a new line of fabrics, which combines both elements. The collection includes roller, double roller (zebra) and pleated fabrics, which coordinate with curtaining, or soft, fabrics.

“This innovative concept will be a part of the Neutex offer at Heimtextil and cover design styles from natural, classic to contemporary. Each collection is inspired to integrate drapery fabrics and window coverings harmoniously.

“We launched the first collections this year together with our partners in the largest retailers in Germany and the results have been very positive. We are now in developments to launch the concept in Austria, Switzerland, France, Belgium and the Netherlands during the first half of 2017.”

As Neutex controls 100% of its product manufacturing in house, it is able to combine materials in a way, which guarantees a perfect coordination between product lines, Wheeler maintains.

Neutex is a vertical home textile producer with its own in house yarn-dyeing, piece dyeing, weaving and finishing facilities located in Muenchberg.

“We produce our own warps to guarantee complete quality control and consistency of our products,” according to Jochen Rieger, Neutex CEO.

“Rigorous quality control and on time deliveries are a strong part of our culture and we pride ourselves as an innovative and trustworthy supplier to our customers,” he says.

Neutex has made capital investments this year in excess of $1.5 million to improve both the environmentally friendliness of its production facility as well as in new equipment which will maintain growth in traditional business segments and continue to strengthen its position as a rising star in the production of fabrics for the window coverings industry.

“Our in house design studio with eight full time designers allows us to customize programs for our biggest clients both in Europe and North America,” Rieger adds.

“In recent years Neutex has capitalized on its long history as a decorative fabric producer and technical know-how to introduce itself successfully as a key supplier to the Window Coverings Industry.  The Neutex SUN division is a symbol of the dedication of our organization and the Hoftex Group to establish ourselves as a key player.  We want to be a real partner in providing innovative roller, double roller (zebra), screen and pleated fabrics to the top window covering fabricators in the industry,” Rieger explains.

Neutex is solely dedicated to the production of window coverings fabrics and has no involvement with the production of finished or made to measure products in the trade.  “We are concentrated on providing top innovation and top service for our partners,” Rieger adds.

The company says its turnover is in the $25 million range and is part of the Hoftex Group since 1963. Hoftex is publicly traded on the Munich Stock Exchange. Hoftex has global sales of $200 million US and market a capitalization of about $65 million USD.

Hoftex is a Member of ERWO Holding with annual sales of about $700 million US (Suedwolle Group and Hoftex Group combined revenues).



In the picture:  Jochen Rieger, CEO, and Joseph Wheeler, Export Director, Neutex Home Deco, Muenchberg, Germany